Search Engine Marketing (SEM) is a marketing strategy to increase website visibility in search results. Maybe when you are looking for a keyword on Google. Does SEM only appear in search results like the example above? Not. In addition to generating paid search results, SEM also displays your ads on websites or applications that work with advertisers, in this case Google. If you don’t understand, you can visit our local seo expert.
When people have visited your website, not all of them make purchases. Therefore, Google will also display your ad on the website or application that they visit afterward. That way you can maintain the buying intent or the desire to buy your product.
When you hear the term SEM, maybe you will also be reminded of other terms that are quite similar, namely SEO. What is the difference between SEO and SEM? The basic difference lies in the costs incurred.
To use SEM, you need to pay to search engines, whether it’s Google, Bing, or Yahoo, to display your ads in search results. While SEO, you don’t need to pay to search engines.
SEO is an optimization carried out by website owners to appear on the first page of search results and those activities are purely carried out by website owners. Search engines only do their job to provide the best search results to searchers based on certain factors and rules that have been determined by search engines.
Do you have to use one or both of them simultaneously? You should use both for the success of your business’s marketing strategy. SEO serves to bring in long-term traffic to your business website, while SEM serves to encourage conversion.
In the previous point, it was mentioned that SEM was more focused on encouraging conversion. Compared to SEO that focuses more on organic traffic from various keywords that are relevant to the business, SEM targets more specific keywords. In SEM you will use more keywords that have purchase intentions so that the traffic that is brought in is visitors who have intended to buy. In other words, your conversion can be higher.