When you optimize your e-mail marketing campaign, the e-mail subject or title is the first thing your e-mail recipient will see. Therefore, you should be able to use your subject email to attract the attention of email recipients. Aside from that, before we continue, perhaps you may check out Clickfunnels if you need an online automation marketing software for your business.
There are several characteristics that can attract the attention of email recipients, namely:
With an email subject that gives an impression of urgency, you can encourage email recipients to open the e-mail.
An email with a subject that makes people curious will make people want to open the email. They will certainly open an email to read more. This can encourage a higher increase in open rate.
People certainly like new experiences and products, especially if you offer these goods or services for free or have a discount. You can also mention these in the title of your e-mail so that people are interested in opening it.
Now, you can already learn what your subscribers like and don’t. Use this data to make email more personal. With more personalized email titles, people want to open it more.
Relevant Topics and Timeliness. Creating emails with subject lines that contain relevant topics and are trending can help improve your brand as an industry leader.
Your excerpt email must also be interesting
Apart from email titles, excerpt email must also be interesting. Excerpt email is a sentence that appears next to or under the email subject in your email inbox. Excerpt email is also the first sentence that the recipient of the email will read. Therefore, your excerpt email must also help explain briefly what the contents of this email are.
Personalize Your Email
One of the characteristics that marketers always emphasize is personalization. In email marketing, personalization is one thing that must be done. E-mails with personal e-mail subjects can help increase open rates. With the increasing amount of information we get from the Internet today, most people have started to choose more specifically what they want to read and watch. If you can create an e-mail that can benefit recipients of e-mail personally, chances are that your e-mail will be more readable.