Why do businesses need a social media marketing strategy? What are the benefits for SME businesses and how are they applied? The limited budget problem that usually occurs in SMEs makes this business very careful in choosing the marketing strategy used. Because the amount of the budget requires spending it wisely, as needed, but must get maximum results. Social Media Marketing is one of the most flexible and effective strategies to use for SMEs as stated in Mittelstand Nachrichten.
Social Media Marketing itself is an effort to create promotional content on various social media platforms such as Facebook, Instagram, Twitter, Youtube, and so on. Social media has the potential to easily connect many people. And also social media is a group of internet-based applications that are built on the ideological and technological framework of Web 2.0, and allow the creation of the exchange of information content from internet users.
At this time social media is very influential in our activities to make a trend in our lives. There is so much that we can use from social media, one of which is in the business world, and also at this time the economic community has made a free trade system or free trade between member countries, it becomes a challenge for Small and Medium Enterprises (SMEs) to continue to survive. in free-market competition. If SMEs do not fix their marketing strategies to increase sales, what happens is that SMEs will be threatened with bankruptcy.
The most widely used social media uses are WhatsApp, Facebook, Twitter, and Instagram. For most SMEs, the benefits of using social media are personal communication with consumers, marketing and advertising, recording consumer needs, responding to consumers, assisting decision making, and as a discussion forum with consumers. And from the use of social media for SMEs, many SMEs feel the development of their business by using or utilizing social media, even the increase in sales is felt by SMEs at most by 10-50%. Therefore SMEs need to look at various alternative potentials to be used as marketing media.