Nowadays, almost everyone uses social media. Many people think of social media platforms like Twitter, Facebook, and Instagram as just a channel to communicate with family or friends. But actually, the function of social media has become increasingly widespread and can even be used for online business. Here are some points of social media that can bring the benefit for business:
Social media to get important customer data
Social media generates a large amount of data about your potential customers. Every day there are more than 5 billions activities around all social media. Behind this huge number is a wealth of information about your customers; who they are, what they like, and what they think of your brand.
Through an active and listening approach to what’s happening on social media, you can gather relevant customer data and use that information to make smart business decisions.
For example, by gathering information from all social networks in real-time, you can find conversations happening around your brand and generate real-time reports.
Increase brand loyalty and awareness
You will be more easily found by the market if you are present on social media. It will be easier for you to increase customer retention if there is consistent communication on social media.
Running ads with real-time results
Advertising on social media is inexpensive and a great way to promote your business and distribute your content. These ads also offer strong targeting options so you can reach the right audience. For example, if you run an advertising campaign on LinkedIn, you can create segments such as location, gender, and age.
Get leads with higher conversions
A 2015 study found that world-class companies rated social media as the most effective way to identify key decision-makers and new business opportunities. Nearly 75 percent of companies related to selling on social media reported an increase in sales in 12 months.